ARTD415 - Project 02 - Cut / Copy
This video is for the 2nd project of my ARTD415 (Video Art: Experimental Film) course taken this Spring term of the 2020 year. It is an exploration into and of existing material. The chosen material is all from television advertisements having run within the last ~3 months related to the Covid-19 pandemic. By using clips from many ads following a similar format in structure and topic, it is intended to provide the viewer with a broader image and perhaps overall appreciation versus seeing one of them on its own. By segmenting these ads and stitching them together into a longer conglomerate it also heightens the value of the 'gutter' between clips as well as the various components and context used in each segment (audio/music, images, the original transitions).